Motivation

Specialising in sustainable tourism development, especially in leveraging natural and cultural assets. He also brings expertise in mobility and focuses on non-profit projects. All sustainability aspects, regional considerations, and local participation are always taken into account, supported by a broad network of experienced professionals.

solerworks.ch/reto-soler

*A facilitator supports groups in achieving their goals together, structuring discussions, and easing decision-making processes. They ensure an open and respectful atmosphere, promote collaboration, and help resolve conflicts. The aim is to make group work efficient and productive.

In my backpack, I carry an apprenticeship as a typesetter, training as a graphic designer, a degree in „Corporate Design Management FH,“ and a qualification as a facilitator.

Twenty-seven years ago, I founded MAGMA, an agency specialising in branding and design.

Doing things the right way is very important to me – working creatively with head, hand, and heart, and being a generalist who seeks to understand the core of things. But „doing the right things“ is even more important. That’s why I have invested time and energy into my family, travelling to Nepal, MAGMA branding, my children’s education, leading mountain climbing activities at various rock climbing camps, serving on the board of Mountain Wilderness for over 25 years (and exploring real mountains), and for the past ten years, supporting people in my „second home“ Nepal through the Vitamin C association.

I enjoy being outdoors in nature and the mountains, and I perform well when engaging with other people.

Currently, I am actively learning Nepali, including its script and language.

Started her career over 30 years ago as an environmental engineer in Berlin, initially focusing on waste management in healthcare facilities. Later, she led projects on knowledge and water in a regional nature park, working closely with local communities. She has also trained in education, arts, and movement therapy, now teaching children and youth with developmental challenges.

She is active in environmental protection through Mountain Wilderness and the Green Party in her hometown. Coming from a multicultural family (German father, Indonesian mother), she was born in the Netherlands and grew up in Germany, with periods living in Nigeria and Singapore.

Although now firmly rooted in Switzerland, she remains drawn to distant countries and cultures.

“Think connected.
Communicate clearly.
Act effectively.”

A versatile strategist with heart and passion, experienced in strategic and operational marketing, sales, media production, leadership, and public procurement.

Known for a good sense of people and markets, clarity on priorities, and transforming ideas into impactful projects. He combines strategic thinking with strong implementation skills—structured, solution-oriented, always aiming to create real value.

He loves project work, bringing clarity, structure, and energy to teams—even when things get complex. Outside work, he enjoys running, mountain adventures, and bouldering.